business

Go-to-Market

Beachhead, expansion, and the order of operations that gets us there.

The beachhead — small AI-native teams

Phase 1 ships into the audience that already lives in agents and is feeling the parallelism pain. Distribution is product-led: people who try it should want to invite teammates.

The wedge is the single-user experience. A solo developer who installs Manifoldone and discovers that they can chat with their agent from a hotel WiFi while their PC chugs along at home is already getting value. They are the ones who tell their team.

First commercial wedge — game studios on Perforce

Phase 2 unlocks team coworking. The first commercial sales motion targets game studios: Perforce native, on-prem code, latency-tolerant. The pitch is not “AI coworking.” It’s “stop losing senior people to remote-first competitors.” AI coworking is what they get; replacing VDI is what they buy.

Second wedge — distributed startups

Once Phase 2 has reference customers, Persona 3 (distributed startups) is an outbound segment. They have the pain, they have the buying authority, and they don’t need to talk to security review committees. They become marketing proof for the next tier.

Phase 3 expansion — enterprise

Enterprise governance + own AI subscription unlock larger deals. By this point we should have the case studies and the security posture to enter conversations with security review.

What we are not doing

• No conference booths in year one. PLG and direct outreach to specific game studios is the entire motion until we have multiple paying teams.
• No paid acquisition until retention is proven. Spend money to import users only when we know the funnel below conversion holds.
• No expansion to non-AI-agent users. “Coworking for AI agents” is the entire positioning. People who don’t use agents are out of scope on purpose.